Social Media, Organizations, and Academic Research
Including a hashtag in a social media message can increase its reach. The question is, what is the ideal number of tags to include? To answer this question, I examine 60,919 original tweets sent in 2014 by 99 for-profit and nonprofit member organizations of a large US health advocacy coalition. First, the following table shows […]
One of the core tenets of scientific research is replication. This gets at the reproducibility standard of scientific research. Despite calls for more replication in the social sciences, replication studies are still rather rare. In part, this is the product of journal editors’ and reviewers’ strong preferences for original research. It is also due to […]
Being Director of Graduate Studies gives me plenty of time to reflect on what I’d like students to get out of graduate education. For budding academics, you have all likely heard (countless times!) that the ultimate “deliverable” is high-quality journal articles. Of this there is little doubt — at least in the fields I’m familiar […]
The research I’ve done on organizations’ use of social media suggests there are three main types of messages that organizations send on social media: informational, community-building, and “action” (promotional & mobilizational) messages. Each type constitutes a different way of engaging with the intended audience: Informational messages serve to inform — about the organization’s activities or […]
