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Social Media, Organizations, and Academic Research

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Featured Story

Python Data Analytics Tutorials

The bulk of my research involves some degree of 'Big Data' -- such as datasets with a million or more tweets. Getting these data prepped for analysis can involve massive amounts of data manipulation -- anything from aggregating data to the daily or organizational level, to merging in additional variables, to generating data required for social network analysis. For all such … [Read More...]

Featured Story

Downloading Tweets, Take III – MongoDB

In this tutorial I walk you through how to use Python and MongoDB to download tweets from a list of Twitter users. This tutorial builds on several recents posts … [Read More...]

Featured Story

Does Twitter Matter?

Twitter is not the Gutenberg Press. The 'Big Data' revolution is over-hyped. Nevertheless, Twitter is significant in a number of ways: For identifying … [Read More...]

Featured Story

Establishing a Presence: Advice for PhD Students

Being Director of Graduate Studies gives me plenty of time to reflect on what I'd like students to get out of graduate education. For budding academics, you have all likely heard (countless times!) that the ultimate "deliverable" is high-quality journal … [Read More...]

Why I Use Python for Academic Research

Academics and other researchers have to choose from a variety of research skills. Most social scientists do not add computer programming into their skill set. As a strong proponent of the value of learning a programming language, I will lay out how this has … [Read More...]

How Organizations Use Social Media: Engaging the Public

The research I've done on organizations' use of social media suggests there are three main types of messages that organizations send on social media: informational, community-building, and "action" (promotional & mobilizational) messages. Each type … [Read More...]

About Me

Associate Professor of accounting at the Schulich School of Business. Pythonista. Technology fan. Coffee lover. Here I share my insights into the role and effects of technology -- especially Big Data and social media -- on the flow of information to and from organizations. I also post tutorials and documentation on how to use Python for capturing, processing, analyzing and visualizing social media data. #BigData #nonprofits #accounting #information #communication #CSR #socialmedia #dataanalytics More about me.

Recent Posts

  • Making a Contribution in Accounting Research, Part IV: Mapping the Conceptual Relationships in Nonprofit Accounting Articles
  • Making a Contribution in Accounting Research, Part II: Focus on Nonprofit Accounting
  • Making a Contribution in Accounting Research, Part I: Types of Contributions
  • Making a Contribution in Accounting Research, Part III: Relationships in Top Nonprofit Accounting Articles
  • Quest for Attention: Nonprofit Advocacy in a Social Media Age

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Contact Information

Gregory D. Saxton
Schulich School of Business
York University
Toronto, ON
gsaxton@yorku.ca

Recent Posts

  • Making a Contribution in Accounting Research, Part IV: Mapping the Conceptual Relationships in Nonprofit Accounting Articles
  • Making a Contribution in Accounting Research, Part II: Focus on Nonprofit Accounting
  • Making a Contribution in Accounting Research, Part I: Types of Contributions
  • Making a Contribution in Accounting Research, Part III: Relationships in Top Nonprofit Accounting Articles
  • Quest for Attention: Nonprofit Advocacy in a Social Media Age

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